What is a Blackberry for?
Mobile continues to be one of the driving factors behind the majority of web development growth and smartphones and their browsing / app capabilities are responsible for the majority of this growth....
View ArticlePassbook cleverness
I was really excited to see Apple’s Passbook launch as part of IOS6. It’s a great little feature to the iPhone and starts to help our little, mobile assistant become even more key in our lives. I can...
View ArticleThe rise of mobile and its reality
Last week I presented at Figaro Digital 2013 on the rise of mobile and its reality. My presentation took a closer look at the rise of mobile and the key mobile trends, as well as uncovering some of the...
View ArticleThe Mobile Paradox
Only a third of FTSE 100 companies have a mobile optimised site. Why has there been such a slow march to mobile, and how can you ensure you have an effective plan in place? The global explosion…
View ArticleRetailers must adapt in order to market to, transact with, and serve the...
Deloitte estimates that by 2014 mobile devices will account for 14% of all in store sales. Mobile technology is undoubtedly the single biggest driver of today’s connected consumer, however Deloitte...
View ArticleIs the iPad mobile?
This is an interesting article from Boxes & Arrows discussing if the iPad really is a “mobile” device: http://boxesandarrows.com/is-the-ipad-mobile/ The article includes a few observations which...
View ArticleControlling Presentation in Structured Content
I have just read an article by Jeff Eaton on how best to control presentation in structured content. It was a good read and raises some great points. There are some interesting ideas for designing for...
View ArticleApple launches fingerprint technology – key questions answered 1 of 2
Is fingerprinting likely to take off as a mobile payment method? Amaze Technical Solutions Director, Nigel Conde give his perspective: The iPhone 5s will not be the first mobile device to support...
View ArticleApple launches fingerprint technology – key questions answered 2 of 2
What will iBeacon mean for retailers? iBeacon technology allows micro location notifications and alerts to be sent to devices equipped with Bluetooth 4. It is an evolution of the crude Bluejacking...
View ArticleRight to reply: Tesco’s Hudl strategy puts Clubcard at the centre
What is the strategy behind Tesco’s new £119 Hudl tablet? Adam Lee, Data and CRM Consultant, Amaze, argues why the retailer is following in Amazon’s footsteps to encourage more brand loyalty via its...
View ArticleThe one that got away…
In any creative company every now and then an idea is worked up that, through no fault of its own, ends up not being used: http://www.play-create.com/projects/xmas/ The above is the original company...
View ArticleMobile Search at Tipping Point
Mobile search is close to overtaking desktop search – can businesses afford to miss out? A recent study from the Mobile Commerce Compendium has shown that in the last week, a huge 67% of us use our...
View ArticleSamsung Galaxy S5: can fitness and fingerprint sensors beat Apple – or is...
The Guardian last night wrote about new Samsung developments in an article that I wanted to share my opinions on: Samsung Galaxy S5: can fitness and fingerprint sensors beat Apple? In my opinion, the...
View ArticleMobile and Social ads prominent themes at IAB ‘Digital Britain’ conference
I think it’s fair to say that any brand or organisation who attended the Internet Advertising Bureau’s (IAB) ‘Digital Britain’ conference at Bridgewater Hall in Manchester this week, without a clear...
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